Sunday, November 3, 2013

Digital displays marketing tool for Dentists- Visit options at the ADA 2013 Annual Meeting, GNYDM 2013, & ACD Annual Meeting 2014; Digital Sign ID, Kaleidoscope, My ProViewer, Digital Clinic

There are several options for digital signage for the dental profession, just as there are several dentist from which patients can choose from!

When selecting a dentist patients have criteria they consider before entrusting their dental health to a doctor. 
1. Cost
2. Expertise
3. Office environment & technology
4. Personality of the Dentist & Team         +more

Digital signage visual comparison:  Digital Sign ID, Kaleidoscope, My ProViewer, Digital Clinic

When selecting which digital signage is best for your practice consider the following: 
1. What purpose does the signage serve- entertainment, education, strategic marketing tool
2. Viewer engagement & entertaining
3. Features
4. Customized- brand & marketing cohesive
5. Integration of key features- social media & reviews
6. Who manages the system
7. Ability to add practice slides easily
8. Dynamic or static imagery
9. Service & support
10. Creative content

Take a look at the video above displaying the comparisons and call Digital Sign ID for more information regarding our services. 

Friday, May 24, 2013

Dental Marketing - Digital Signage, Digital Displays for the Dentist, Orthodontist, Periodontist, MUST BE Engaging

It is a must that your digital signage engage your viewers, otherwise the success of your in-office digital marketing will suffer, or worse, fail. So how does one engage a viewer? As a professional marketer, I can tell you, it’s simple. Just follow the rules:   

1.     Use dynamic imagery and audio

2.     Apply marketing principles

        a.     Target audience

        b.     Concise, simple messages

        c.     Memorable content

        d.     Call to action

        e.     Visual appeal

3.     Stay true to your brand

4.     Portray professionalism

5.     Be creative

DSID fully understands the importance of viewer engagement. We effectively implement all of these rules when developing solutions for our clients. Our team consists of marketing and motion graphic professionals who are highly experienced in the art of engaging, visual communication. This is why “OUR CONTENT IS KEY.”

Thursday, April 11, 2013

Integrated digital marketing plan for Dentists, Orthodontists & Dental Professionals.

Digital marketing is not a fad, it is here to stay and powerful!
Websites have evolved and are now hubs linked to all your online presence including social media platforms. It is imperative that dentists implement digital marketing as strategic part of your marketing plan!  Online marketing strategies should be unified with both external & internal marketing!

I invite you to read a few articles:

Digital Sign ID, integrate your digital marketing with in office digital signage that fully integrates all social media!

Wednesday, April 10, 2013

Social Media for Dentists + Digital Signage = Patient Engagement

Did you know digital signage in your waiting area is a perfect, cost effective marketing tool and engages your patients successfully with social media?

Digital Sign Id has incorporated doctors' social media into their digital signage to keep their patients fully engaged.  It is vital to a doctor's social media campaign to maintain a 2 way relevant conversation, or your conversation will become a one way dead end.  Social media platforms like Facebook have enacted algorithms like 'EdgeRank' which have begun to remove Fanpage news feeds from Fan's Pages.  In other words, if their you and your patients are not engaged in a 2 way conversation it will cease!

Take a look at a few of our Social Media slides explaining our integration and interaction between patients and your digital signage.

If you are interested to find out more about Digital Sign ID visit our website

Or call 267-225-SIGN

Monday, February 4, 2013

Scrolling Custom Messages

At DSID we've implemented an easier, more streamlined method for writing in-office messages. Now you can login to your own DSID account via our website from any computer or device with an active internet connection, and type as many messages as you want. Sixty seconds later they'll show up on your digital signage. This feature is great for welcoming patients, wishing them happy birthday, highlighting a promotion, or whatever else you can think of. 

This is all achievable with a fast, easy, real-time method. In addition, you can deselect messages that you're not currently using, and reactivate them at a later stage, rather than having to delete and rewrite all the time.

If you're an existing client and you have not yet taken advantage of this incredible feature, contact DSID today to receive your login details.

Phone: 267-225-7446

Positive Reviews

If you're on any review site, you want existing patients to write positive reviews, and potential patients to read them. With DSID, you can now encourage viewers to both read and write reviews, show them where they can do so, and also provide an easy route for them to get there. 

Like the Social Media app, the Review app makes use of QR codes that can be scanned with a smartphone and link directly to the prescribed site. No matter what review sites you use, whether one or several, we can promote them all and help you build an excellent rating. 

If you use Demand Force, actual reviews can now be displayed on your DSID digital signage in-office, as well as your referral rating, number of reviews, and star ratings.

To start making use of these valuable, practice-building features, contact DSID today.

Phone: 267-225-7446

Social Media Integration

Social Media is a big buzz word these days. Facebook, Twitter, and YouTube are just a few platforms out there that can help you grow your online presence, improve your search engine results, and interact with your patients, among other things. 

If you have a Facebook page or a Twitter profile, you can now integrate them with DSID digital signage. Displaying your Facebook timeline in-office allows viewers to see your latest posts and get in touch with your humorous/lighter side. It gives them the ability to interact and respond in real-time via their smartphones and tablets, while also providing the opportunity for them to 'Like' your page. Twitter is not as dynamic as Facebook, but can be great for growing a group of followers - if you're a regular Tweeter. But even if you don't Tweet, you can link your Twitter and Facebook posts; so what shows up one, shows up on the other. As far as things go, the more Social Media you are using and displaying, the better, because this will reach a larger audience. 

Another Social Media aspect that we've developed is content that specifically promotes your Facebook, Twitter, or YouTube page. This content informs viewers that you are, in fact, 'with it', while providing them with a QR code that will link directly to the respective media should they choose to scan it with a smartphone.

Contact DSID today if you have not yet taken advantage of these amazing practice-building features.

Phone: 267-225-7446