Friday, May 24, 2013

Dental Marketing - Digital Signage, Digital Displays for the Dentist, Orthodontist, Periodontist, MUST BE Engaging

It is a must that your digital signage engage your viewers, otherwise the success of your in-office digital marketing will suffer, or worse, fail. So how does one engage a viewer? As a professional marketer, I can tell you, it’s simple. Just follow the rules:   

1.     Use dynamic imagery and audio

2.     Apply marketing principles

        a.     Target audience

        b.     Concise, simple messages

        c.     Memorable content

        d.     Call to action

        e.     Visual appeal

3.     Stay true to your brand

4.     Portray professionalism

5.     Be creative

DSID fully understands the importance of viewer engagement. We effectively implement all of these rules when developing solutions for our clients. Our team consists of marketing and motion graphic professionals who are highly experienced in the art of engaging, visual communication. This is why “OUR CONTENT IS KEY.”