Friday, February 1, 2013

Emergence of Social Media in Dental Digital Signage

Social media sites have become an extension of the communal sporting fields where parents discuss opinions about health care providers and their children's well-being. Doctors are beginning to realize that active online social media presence and interaction is a prevailing and successful marketing trend. With sites such as Facebook, doctors can now provide a place of forum for patients to give feedback and discuss, as well as giving the doctor an opportunity to engage and respond.

Digital Sign ID (DSID) is a predominant leader in digital signage for the dental fields and has fully implemented interactive, real-time social media for all client displays. The addition of social media helps draw viewer interest to a display, opening them up to further practice information and marketing messages.  Simply displaying social media is good for  this. However, providing the option for real-time, in-office interaction is even more powerful and effective. Once having gained a viewer's attention, the display now becomes an interactive portal to a doctor's social media site. This allows for relevant, in-office communication about products and services, as well as positive patient feedback.

DSID's clients who have implemented the real-time social media feature in their displays have noticed significant increases in comments, recommendations, and overall traffic on their social media sites. Digital signage and social media is a perfect marketing media mix that will undoubtedly continue to evolve, allowing for even greater patient interaction. 

Digital Signage + Social Media Benefits:

  1. Connect and interact with doctor/patient online community
  2. Encourage patient participation with doctor's social media
  3. Create a medium for immediate patient feedback
  4. Harness and retain viewer attention
  5. Engage with relevant information, not just passive viewing
  6. Share before and after case photos
  7. Build a doctor's online reach and presence
  8. In-office participation translates to continued online following
  9. Patients can interact with one another
  10. Motivate patients with instant recognition of social posts and comments
DSID's digital signage currently incorporates the main social media sites, including Facebook, Twitter and Demand Force.

Contact DSID today to discuss a custom developed digital display utilizing interactive social media features that can boost your online social media presence.

2 comments:

  1. This is a smart move and a brilliant idea. Communication is very important that's why Digital signage is highly recommended in this kind of business.

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  2. Thanks for sharing nice information with us. i like your post and all you share with us is up to date and quite informative,trial digital signage i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job.

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